TY  JOUR
TI  Geobranding in the tourism industry
KW  tourism
KW  geobranding
KW  geomarketing
KW  rebranding
KW  event branding
KW  narrative branding
KW  archetypal branding.
JO  Service & Tourism: Current Challenges
AU  Arpenteva, M.R.
PY  2015
IS  9
PB  Russian State University of Tourism and Service