%0 Journal Article
%T Geobranding in the tourism industry
%A Arpenteva, M.R.
%K tourism, geobranding, geomarketing, rebranding, event branding, narrative branding, archetypal branding.
%J Service & Tourism: Current Challenges
%D 2015
%N 9
%P 10
%I Russian State University of Tourism and Service