TY JOUR TI Geocultural branding of cities and areas: from Genius loci to image resources KW geoculture KW geo-cultural area branding KW image resources KW local myth KW image of the territory KW image and geographical development KW territorial identity KW genius loci. JO Service & Tourism: Current Challenges AU Zamyatin, D.. PY 2015 IS 9 PB Russian State University of Tourism and Service