%0 Journal Article %T Geocultural branding of cities and areas: from Genius loci to image resources %A Zamyatin, D.. %K geoculture, geo-cultural area branding, image resources, local myth, image of the territory, image and geographical development, territorial identity, genius loci. %J Service & Tourism: Current Challenges %D 2015 %N 9 %P 6 %I Russian State University of Tourism and Service