TY  JOUR
TI  Cultural and product brands in Moscow: an integrated approach Or what do the factory «Red October» (Einem) and the Tretyakov Gallery have in common
KW  territorial branding
KW  cultural brands
KW  product brands
KW  integrated approach to branding
KW  cultural and historical tourist space
KW  urban tourist space of Moscow
KW  branded tour
KW  the factory «Red October»
KW  «Einem»
KW  the Tretyakov Gallery.
JO  Service & Tourism: Current Challenges
AU  Dzhandzhugazova, E.A.
PY  2014
IS  8
PB  Russian State University of Tourism and Service