%0 Journal Article
%T Cultural and product brands in Moscow: an integrated approach Or what do the factory «Red October» (Einem) and the Tretyakov Gallery have in common
%A Dzhandzhugazova, E.A.
%K territorial branding, cultural brands, product brands, integrated approach to branding, cultural and historical tourist space, urban tourist space of Moscow, branded tour, the factory «Red October», «Einem», the Tretyakov Gallery.
%J Service & Tourism: Current Challenges
%D 2014
%N 8
%P 11
%I Russian State University of Tourism and Service