@article{Dzhandzhugazova2014cultural,
author={Dzhandzhugazova, E.A.},
title={Cultural and product brands in Moscow: an integrated approach Or what do the factory «Red October» (Einem) and the Tretyakov Gallery have in common},
journal={Service & Tourism: Current Challenges},
publisher={Russian State University of Tourism and Service},
year={2014},
pages={102-113},
volume={8},
issue={4},
}