TY JOUR TI Historical and cultural bases of formation of the tourist brand «Izhevsk — the forging arms capital of Russia» KW tourist brand KW Izhevsk KW Udmurt Republic KW development of inbound and outbound tourism KW history of arms production KW M.T. Kalashnikov KW historical and cultural monuments in Izhevsk KW Izhevsk museums. JO Service & Tourism: Current Challenges AU Batalova, L.. AU Merzlyakova, G.. AU Okonnikova, T.I. PY 2014 IS 8 PB Russian State University of Tourism and Service