%0 Journal Article %T Historical and cultural bases of formation of the tourist brand «Izhevsk — the forging arms capital of Russia» %A Batalova, L.. %A Merzlyakova, G.. %A Okonnikova, T.I. %K tourist brand, Izhevsk, Udmurt Republic, development of inbound and outbound tourism, history of arms production, M.T. Kalashnikov, historical and cultural monuments in Izhevsk, Izhevsk museums. %J Service & Tourism: Current Challenges %D 2014 %N 8 %P 10 %I Russian State University of Tourism and Service